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MAS INTIMATES - OVERVIEW

The largest division of MAS Holdings, the consistent pursuit of innovation in product, service offering and process over three decades has made MAS Intimates a preferred partner of global brands such as Victoria’s Secret, PINK, La Senza, Calvin Klein, Marks & Spencer, Gap, Athleta, Hanes Brands International, Soma, Thinx, H&M, MeUndies and Tchibo. With 4 design and development hubs in New York, Hong Kong, London and Sri Lanka, and 14 manufacturing facilities in Sri Lanka, Bangladesh, India and Indonesia, MAS Intimates employs over 37,000 people around the globe.

Knowledge in technically complex products, an innovation mindset, and a team driven by a mutual sense of purpose towards the success of the company are the cornerstones of our progress.

Operational excellence, robust systems and processes, and technical skill of our people is supported by innovative creativity in design and development through MAS Design; developing world-class apparel solutions by leveraging synergies across its global design network. Positioned in close proximity to our global customer portfolio, the MAS Design team network operates in collaboration with its customers to develop concepts in line with brand requirements. Design aesthetic and technology remain key features of MAS’s designs, enabling us to create high fashion lingerie. MAS Design is the hub for expanding our sourcing capabilities primarily from Hong Kong, staying updated on the latest global design trends and nurturing customer relationships from the UK and USA, and connecting design to delivery from Sri Lanka.

The ability to react quickly and adapt is critical, as technology disrupts the pace of change not only in our customer markets but also in the apparel industry. Creativity is a collaborative endeavor and innovation a team effort. High-speed digital communications imply that collaboration should, and must, happen in real time. Gearing toward a new phase of digitalization at MAS Intimates, we envision and develop complex products with advanced technology and follow through to bulk production with superlative quality and superior delivery standards. MAS Intimates is increasingly moving into the technology manufacturing space, where wearable electronics are on-boarded into the apparel business.

In 2016 we produced 228 million units of product. Our extensive product portfolio consists of core products – bras (bonded, molded) and briefs (bonded, silicon tech, men’s essentials, boxers), and a range of shape wear (briefs, shorts, tank tops, bodysuits), performance wear (sports bras, performance bra tops and pants, yoga wear), sleepwear, lifestyle wear (hoodies, T-shirts, pants, jackets), and wearable electronics and smart clothing.

At MAS Intimates, we have integrated sustainability into our culture, expertly balancing global scale with local presence, empowering employees and communities by improving and sustaining livelihoods, investing in community development and building capacity.

A technological hub offering design-to-delivery services and unparalleled quality, we drive innovation in product, process and technology. Focusing on improved collaboration between design, customer interface teams and operations with integrated thinking in designing for manufacturability keeps us ahead of the curve.

BODYLINE - OVERVIEW

The establishment of Bodyline in 1992 signified a momentous achievement in the history of export-oriented garment industries in Sri Lanka. The Company was formed by bringing together two of the world’s renowned lingerie retail brands: Victoria’s Secret – the number one fashion lingerie brand in the US, and Triumph – an influential German lingerie brand present in most countries across Europe and Asia, along with MAS as its local partner. In the beginning, Bodyline operated mainly as a manufacturing arm of the JV’s key brand partner, MAST Industries (the sourcing arm of Victoria’s Secret), committed to fill capacity, while Triumph International, the product development partner provided technical support for the business.

Today, Bodyline (Pvt) Ltd. based in Horana Sri Lanka is a world-class apparel manufacturer and is engaged in product design, development, execution and marketing to global brands including Victoria’s Secret, Nike, Triumph, Sloggi, VSX, Arena & Odlo across multiple product categories. Bodyline also has a satellite operation in India with a state of the art factory which employees almost 3000 employees and is a 100% export oriented unit.

With 24 years of expertise in intimate apparel, Bodyline prides itself being a lead vendor to Victoria’s Secret with renowned capability for launch execution. 24 years’ experience of making the world’s best bra’s has also resulted in Bodyline developing the ability to better engineer and innovate 3D fit garments which led to key innovation projects with Nike such as the “Nike Sponsored game day kits for Rugby World Cup 2011”, “Turbo Speed swift suit for London Olympics 2012”, “Nike Compression Tight for speedy after game recovery” and “NIKE Fall ‘14 sports bra series”. By 2015, Bodyline was able to reach the category dominance in NIKE Sports Bras and also launched Knockout Front Closure, the best-selling sports bra for VSX.

Bodyline believes in changing the game and continues to rewrite the rules in its pursuit for excellence.