Launched exclusively in India in the Fall of 2007, amanté is Sri Lanka's very first international lingerie brand, offering elegance, comfort and value to the modern Asian woman. The brand embodies over two decades of excellence held by MAS Holdings in lingerie manufacturing.
Following up this ground-breaking launch in India, amanté celebrated the Sri Lankan consumer’s endorsement of premium lingerie by launching the brand across department stores in Sri Lanka in October, 2012, catering to a demographic of women who becoming increasingly focused on quality intimate-wear as well as brand recognition.
In an era where brands tussle for consumer mind-space, the most effective avenue for amanté has proven to be customer centric innovation and value premium positioning. amanté’s customer base consists of enterprising women, who appreciate and value quality intimate apparel. This is why the brand emphasizes on the specialty of each product, and offers high quality lingerie set to the latest international trends and styling, manufactured in Sri Lanka. Extensive research on the Asian market and fit allowed amanté to be tailor-made to perfectly fit the unique contour, style and taste of Asian women. October 2007 saw the brand being launched in four stores across Bangalore, Chennai and Hyderabad, and is today available in stores in over 20 states with a promise of being more widely available across the Indian subcontinent.
In March 2010, amanté was feted for innovation by the Indian consumer in the largest independent survey carried out in India. "Product of the Year" is the global consumer recognition standard in retail products, and amanté won in the lingerie category for its coordinated set product. This was the first time a lingerie product was voted as "Product of the Year", and is a clear indication of amanté's dominance in the Indian consumer market.
Find out more about us at - www.amantelingerie.com
874, Second Floor, Krishna Temple Road,
1st Stage, Indiranagar, Bangalore 560 038, India
Tel - (+91) 80 4036 8900
Fax - (+91) 80 4036 8959
Website - www.amantelingerie.com